Analysis Of Unequal Childhoods By Annette Lareau - 1629 Words

Critical Analysis Paper Unequal Childhoods is a book based on the study of a variety of families ranging in class, race and family life. The author Annette Lareau’s objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of ones race, social economic status plays a role in how a child develops and learns the skills they will eventually grow up to use. Lareau argues that race plays almost no role in comparison to socioeconomic class in how children develop and gain the skill set they use as they get older. Lareau emphasis that parents from different classes use different tools and methods in order to raise their children such as concerted cultivation and natural growth. Annette Lareau argues that class influences both educational and work outcomes. The conclusions she ma de early on in her book had been proven when she went back a decade later. The majority of those interviewed who came from a working class or poor family had either dropped out of high school or graduated, but did not pursue higher learning education. Of those interviewed in these lower classes, a couple did attend college but never completed any course or obtained a degree (Lareau 274). Another interesting find was that the majority of the children in the working class and poor families obtainedShow MoreRelatedAnalysis Of Unequal Childhoods By Annette Lareau1640 Words   |  7 Pages Sarah Martinez Professor Sanchez Senior Seminar May 19, 2016 Critical Analysis Paper Unequal Childhoods is a book based on the study of a variety of families ranging in class, race and family life. The author Annette Lareau objective was to analyze and understand how and if social life impacts the children pertaining to these different classes. Lareau also examines the affect social class has on those interviewed by following up years later in their transitions to adulthood. Regardless of onesRead MoreAnalysis Of Annette Lareau s Unequal Childhoods Essay2261 Words   |  10 Pages In Annette Lareau’s study and subsequent book Unequal Childhoods, she examined the lives of twelve children of different social classes. In particular, she focused on parenting styles within their households and their effects on the children’s future and found a direct correlation. Two of the children from her study were Alexander Williams and Tyrec Taylor, both African-American nine-year-old boys. Alexander Williams grew up in a middle-class household. The Williams’ household was typical in comparisonRead MoreAnalysis Of Annette Lareau s Unequal Childhoods : Class, Race And Family Life1859 Words   |  8 Pages Saint Mary’s University of Minnesota Unequal Childhoods: Class, Race and Family Life A book review by Luis Villadolid Luis Villadolid LCT375: Global Issues Dr. Dorothy Diehl October 2, 2014 Summary Annette Lareau’s Unequal Childhoods: Class, Race and Family Life seeks to educate and enlighten its readers of the constant and ever presence of poverty and how it drastically affects different individuals of society specifically, the children. Using observations from 2 elementary schoolsRead MoreAnalysis Of Unequal Childhoods1498 Words   |  6 Pages In her book, Unequal Childhoods: Class, Race, and Family Life, Annette Lareau argues out that the influences of people, in addition as race, end in unequal childhoods (Lareau 1). to grasp this, it s necessary to infer from the book and assess the way during which race and people tend to form the lifetime of a family. The manner during which a family lives are often virtually entirely be preset by the people and race of the family. because they demonstrate, every race and peopleRead MoreA Family s Class Background Can Have A Huge Effect On Child Rearing1539 Words   |  7 PagesLareau Reading Analysis A family’s class background can have a huge effect on child-rearing. The way a family raises a child can be dependent on the class background that they have. Often families with a substantial amount of money are able to provide their children with more opportunities than families with lower income. This can have a tremendous effect on how the child is raised and how much help/support a child can get from their families to become successful and educated. Families with differentRead MoreLareaus Unequal Childhood Paper Analysis1541 Words   |  7 PagesBefore critically discussing Lareau’s Unequal childhood’s paper, it is important to briefly mention a few conceptual terms in order to get the gist of what Lareau was trying to convey to her readers. First, according to Macionis (2004) the term family is defined as a social institution found in all societies that unite people in cooperative groups to oversee the bearing and raising of children. Same author also discusses several theoretical approaches have been identified that identifies the familyRead MoreChild Care For Single Mothers2773 Words   |  12 Pagesimportant factor to be taken into consideration when looking at obesity in low income families (Weatherspoon, et. at., 2013). Obesity is observed in higher rates among single, nonworking, and less educated mothers, and obesity in the toddler and childhood years often increases the likely hood of continued obesity in adults (Weatherspoon, et. al., 2013). A National Longitudinal Survey of Youth showed that children of less educated single mothers were at a higher risk for obesity over a six year periodRead MoreUnequal Childhoods : Class, Race, And Family Life1976 Words   |  8 Pagesmiss details that could play a major i mpact on our path to success. Details such as their upbringing, social class, and education are things we should take a closer peek at when comparing their lives to ours. In her book Unequal Childhoods: Class, Race, and Family Life, Annette Lareau follows Caucasian and African American subjects from poor, working, and middle class families to understand the influence of socioeconomic class and race on adolescents raised in various households. After studying her

Birth Control The Age Old Debate - 919 Words

Birth Control: The Age Old Debate Sex for pleasure instead of reproduction has been a concept practiced for millennium. The concept of birth control has been around since for several millennium, as evidenced by â€Å"cave [paintings] that researchers believe could be 15,000 years old, found in France† (Gibson, 2015); presumably made out of â€Å"fish bladders, linen sheaths, and animal intestines† (Thompson, 2013). Evidence of things like spermicide has been around since 1500 B.C.E. Rubber condoms and dental dams have been around for nearly 200 years. And yet, there is still an extreme pushback on birth control. In the year 1873, the Comstock Act was put into place. This act prohibited the distribution knowledge of birth control on a scale ranging from printing to conversations between doctors and patients. This act prompted centuries of skepticism and backlash towards the concept of birth control. The backlash towards birth control is based on nothing but on the archai c views of the past featuring themes on abstinence and notions like that the sole purpose of a woman is to be a child-bearer; therefore birth control and the knowledge of such should be accessible to every person regardless of age, socioeconomic status, gender and sexual orientation. Formerly, one of the largest arguments against educating people about birth control and making it free and available is that promoting it will promote pre-marital sex and therefore the spread of STD’S and unwanted pregnancy, especiallyShow MoreRelatedThe Article Birth Control For Kids 886 Words   |  4 PagesThe article â€Å"Birth Control for Kids?† was published in 2007 by Time Magazine, and despite being several years old it offers an excellent analysis of sex education in U.S. schools. A middle school in Portland, Maine decided to take a vote on whether it should offer birth control pills to students through the school’s health center. If passed, the vote would allow children as young as eleven-years-old access to contraceptives aside from the traditional condom. In addition, although parental consentRead MoreThe Birth Control Movement Essay example1442 Words   |  6 PagesThe Progressive Era was a period of social and political reform beginning in the post Gilded Age 19th century and lasting through WWI. Industrial and urban growth of early 19th century America while representative of opportunity and future advancement simultaneously posed many difficulties for working class citizens. Prior concerns over the conditions of working class citizens were multiplied and magnified by overpopulated and impoverished urban communities. During this era many new ProgressiveRead MoreBirth Control: Available to Teens? Essay647 Words   |  3 PagesSeven hundred fifty thousand teenagers, ages fifteen to nineteen, become pregnant each year (â€Å"Facts†). Teenage birth specialists have often debated whether or not teenagers should have access to birth con trol and other contraceptives. Although some people think teenagers having birth control will promote promiscuity, birth control should be accessible to teens because they will put themselves at a higher risk for disease and pregnancy without it, and more teenage girls would get a high school diplomaRead MoreUsing Artificial Methods Or Other Methods For Preventing Pregnancy As A Consequence Of Sexual Intercourse Become Norm?961 Words   |  4 Pagesnorm in 21st century, though in 20th century American society, it was debatable. In New York in 1920, a debate about birth control took place between Margaret Sanger and Winter Russel. They argued on the following issue â€Å"Resolved, that the spreading of birth control knowledge is injurious to the welfare of humanity.† Even though, the main core of the debate was about the spreading of birth control knowlage, both debaters argued and focused in their values. Mr. Russel a New York attorney argued fromRead MoreWhy Is The Abortion Rate Falling By David Frum979 Words   |  4 PagesWhether it’s right or wrong, the age old debate on abortion may finally be heading in a different direction. â€Å"Why is the Abortion Rate Falling† by David Frum is a web article from The Atlantic. The author argues that although society is changing, one thing has stayed the same throughout time. This age old debate between pro-life and pro-choice groups has remained consistent. Pro-life groups believe that abortion is never an option, while pro-choice groups believe that only the woman who is carryingRead MoreBirth Control Of Infant Control1192 Words   |  5 PagesBirth control pills is one of the biggest debate in our society, there’s many people against and also people that support the case. Birth Control consist in : â€Å"any of various preparations that usually contain a combination of a progestogen (as norethindrone) and an estrogen (as ethinyl estradiol) but sometimes only a progestogen, are taken orally especially on a daily basis, and act as contraceptives typically preventing ovulation by suppressing secretion of gonadotropins† (Dictionary).There areRead MoreTeenage Pregnancy And Child Birth850 Words   |  4 PagesTeenage pregnancy and child birth have long been a controversy in the united states. The issue emerged during the 1950’s and early 1960’s when teenage childbearing rates reached a historical peak. In the mid 1960’s birth control was introduces and the teen pregnancy rate dropped by 25 percent however it is still a social issue. Such strife has triggered much political debate. Notably, whether the government should fund programs that encourage abstinence or focus on birth control. Although abstinence wouldRead MoreTeen Pregnancy And Teenage Pregnancy Rates940 Words   |  4 Pagespregnant before they leave adolescence.While dramatic declines among Hispanic and black teens (51 percent and 44 percent, respectively) have helped reduce ga ps, birth rates remain twice as high for these teens nationally compared with white teens .It varies all across the U.S. and even county by county, the team at the Centers for Disease Control and Prevention said â€Å"the reasons are sadly familiar: high unemployment rates, parents who have less education, and high poverty levels†. Black and HispanicRead MoreEssay on Emergency Contraception871 Words   |  4 PagesContraception is not a new to society, however it is still igniting many debates just as it did when it was first introduced to the United States. Emergency contraception continues to be a highly emotional and controversial issue, both for advocates who believe EC will lower the number of unintended pregnancies and abortions, and for opponents who believe that using EC amounts to an abortion. The controversy fueling this debate centers around one of the ways that emergency contraception works. EmergencyRead MoreBirth Control Persuasive Essay1446 Words   |  6 P agesIn our culture, girls become women at the average age of 12. The right of passage is bloody underwear and feminine products that never seem to fit right. This means, as children, women are given a heavy responsibility: the ability to create a human life. While straddling childhood and adulthood, we are meant to learn how powerful that responsibility is and how to protect our bodies from experiencing it too early. Yet, in our culture, girls are sent so many different messages on how to accomplish

Leadership Failures And Challenges Of Leadership Development

â€Å"Leaders are not born, they are made.† This quote can be seen at numerous officer training programs throughout the United States armed forces. Reflecting back on my officer training up to present, I can agree with that quote. Early in my training process with ROTC, many of my mentors told me that most of my leadership development would take place when I fail at something. Though I knew their advice held some merit, I did not fully grasp what they meant. Even now, I still am learning from their mentorship. As the topic of leadership development is explored, we will examine leadership failures, successes, and challenges that have played significant roles in my leadership development. One of my most challenging tasks was being appointed the†¦show more content†¦As I progressed through my first semester, it became readily apparent that this style of assignment management was not sustainable. I was sacrificing sleep, friendships, and various other areas with in my per sonal life. However, as I moved into my sophomore year, I was able to develop some person boundaries and better manage my time. I learned to properly prioritize my tasks and homework assignments. Doing this allowed me to sleep more and workout. During my junior year, stress management transformed from a failure to a challenge. Specifically, I challenged myself to plan obligation so effectively that I could pursue hobbies and travel more. I was successful in that endeavor. It was also during this time period where I learned to say â€Å"no.† When classmates would ask for my assistance or my boss would ask me to accept additional responsibility, I would make sure I could sustain my current production levels without being them being drastically impacted. Sometimes, that meant telling people â€Å"no.† While in my senior year, I was finally able to properly find healthy and sustainable ways to manage my stress. A leader needs to be able to take care of themselves in order to carry out the mission and take care of their followers. That being said, individual leadership development is as critical as group leadership development. Another area which I have noticed significant growth in over the past three years concernsShow MoreRelatedLeadership Analysis : Joan Gallos Compiles A Collection Of Authors That Examines The Integral Parts Of Leadership Essay1122 Words   |  5 Pagesthat examines the integral parts of leadership. Gallos constructed the work to assist leaders with leadership development. The book is divided into five parts that seek to equip leaders with tools and information to enhance a leader’s success. The five-part arrangement consist: Framing the issue, leadership preparation, anticipating challenges, making it happen, and sustaining the leader. Hence, integrating the concepts presented will improve a leader’s development and will increase the effectivenessRead MoreEthics And Public Service1559 Words   |  7 Pagesdile mmas, which can threaten our adherence to our espoused ethical ideologies. Each one of us will encounter situations in life that will challenge our ethics and therefore, one needs to have a self-awareness of our ethics, beliefs and values. It is for reasons such as this that the organizations values must be inculcated all employees especially those in leadership positions. Focusing on the education of leaders in the fundamental competencies of ethics and public service will build the base for aRead MoreDifferent Philosophies And Theories On Effective Leadership And Management1112 Words   |  5 Pagesdifferent philosophies and theories on effective leadership and management. Over time, these theories and ideas have been proven either successfully or unsuccessfully. 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While transactional leadership has a place within certain organizations, there is definitely a need to broaden organizational leadership approaches to attend to different organizations. My organization led and operated on a strictly transactional basis. Employees were expected t o write tickets and respond to collisions and based on the number of ticketsRead MoreThe Theories And Applications For Different Levels Of Employees973 Words   |  4 Pagesis facing is failure by employees to make good decisions, confront negative news, and make a substantial business case for fast action, and then the HR methods that may have influenced those decisions. The HR procedures should be taken into accounts which include rewards procedures, training procedures, performance management methods, and the hiring system. Objective The chief objective of the research is to identify the trials encountered by the HRD and how to solve those challenges. 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Importance of Relations in B2B

Questions: 1.In promoting their services to the Manchester region Peter and Harvey intend employing a sales force. Discuss why you think that this is a suitable way of promoting the business. In addition, analyse the options available to the brothers with regards to organising the sales force. Which method do you believe is the most appropriate? Justify your answer. 2.Both Peter and Harvey have highlighted the importance of relationships in B2B. Discuss to what extent relationship variables and business networks are likely to be important for SPSL when establishing their new office in Manchester. How can the company maintain these relationships in order to develop customer loyalty? 3.Although SPSL operates in the B2B sector, long-term they may also decide to enter the B2C market. Analyse the likely differences between the B2B and B2C part of the business, along with the advantages and disadvantages for SPSL marketing its service to both businesses and consumers. Answers: Introduction: This report will provide importance of sale force for Saxon Plumbing Services London Ltd (SPSL) regarding to its new office in Manchester. The report will analyze importance of sales people for SPSL and how it is beneficial to hire experience sale force for the company. And also discusses the options available to organize sale force. SPSL has good reputation in market and its relationships and business network will help Manchester office to build their customer base and it will be explained in the report. SPSL specializes in commercial plumbing services for businesses located in South London. And have the client of small and medium sized retailers, manufacturers and insurance companies. The report will identify, analyze and evaluate major difference along with the supply chain between business to business and business to consumer sector. 1. Benefits of hiring sale force: As Peter and Harvey developing their new office in Manchester which is their first step towards organizational development they also need to have good promotional campaign at Manchester. With the help of best promotional campaign they get help to establish root of their business at Manchester. It is also important in the context that the company is going to increase offices in different region. Peter and Harvey intended to use sales force for their promotional activities and here we will see benefit of using sale force over other promotional tools. Sale force is important for every company and also has highest rates of turnover. Due to high turnover rates many companies focus on entry level sales people but for being consultant of SPSL I will suggest to employ experiences employees as sales people. Because entry level sales people are not good fit for your company and they may not produce on similar level as experiences employees can. Employing experiences sale force is considered as solid investment for SPSL that will definitely have measurable return for the Manchester office. Below we will see benefit of employing sale force for promoting services and how it is the suitable way of promoting business. Faster on boarding: Due to hiring a competent sale team it can increase awareness of SPSL brand in Manchester in short time period. A competent and experiences sales team can heighten loyalty of company and help to increase revenue of the company (Anderson, James and Narus, James, 2004). It is the responsibility of sale team to create excitement around the products and services their company sells. But it is advisable to hire experiences sales people to reduce worry of sales training process. Where new recruiters need to be trained on everything experienced one only needs to be trained on companys system (Dwyer, Robert, Tanner, John, 2006). It will Saves Companys time spend on training and also streamline the resources spend of recruiting process. Confidence Counts: In addition to generating income the sales force builds trust with customers. Customers being engaged by sales representatives at all stage of relationship, which may not be possible by other promotional tools like media advertising and so on (Greco and John, 2005). Sales executive well known that new customers need interaction and opportunities to learn about the brand. In order to gain trust of current customers consistent follow-up and communication with the sales representative is significant. Previous customers of the company also have to re-engage through promotions, discounts, and communications. Building trust throughout the customer sales cycle increases customer satisfaction. Higher success rates: If company need to minimize the rate of turnover and also want to keep people selling, it is require to have a fully qualified sales team working for company. It really not needed to worry about the close rates with your sales team. The recipe for success is actually quite simple. Experience counts particularly in sales. If a company has efficient sales people the company can overcome objections without being rejected (Hutt, Michael, Speh, Thomas, 2004). The objections sales people think difficult to overcome are when customers refuse the product by saying they cannot afford it or by stating that they want to think before purchasing. With the use of social media company can easily connect to its customers and can promote their sales campaigns and customer can gain information about the company on single click (Morris, Michael, Pitt, Leyland and Honeycutt, Dwight, 2001). Due to the modern technologies market is become more global and accessible from every place and hence it increases competition. SPSL uses B2B marketing currently where competition is influenced through market structure at national level. In B2B marketing there is difference between monopolies in single region of a country and competing on national platform (Kotler, 2010). It simply implies that SPSL can have monopoly in the South London area but other competitors are representing in the European market. In B2C market competition is tougher than B2B because competition is more directed towards the consumer (Reid, David and Plank, Richard, 2004). While marketing services to businesses SPSL have to build its contacts stronger than its competitor. 2. Develop Customer Loyalty: In business marketing organization require to facilitate sales of their product and increase use of services through the people. It is well known that commercial market of plumbing is highly competitive and is also experiencing significant growth (Needham, Dave, 1996). The market is fragmented and is also made up of large number of small and medium sized enterprise having in different services and generally poor reputation. SPSL located in South London region have competition with the local services provider as well as with the companies having national networks. However, SPSL prides itself on its ability to compete with other firms through its excellent customer service and fast emergency response. But in the competitive environment as SPSL started its new office in Manchester it needed to achieve customer loyalty. As we discussed above that the sales force are effective to gain customer base but it is also important to achieve customer loyalty which would be possible only by provid ing best services (Leslie Line 2011). Promotional campaign is also important in this sense because advertisement and strong promotional campaign have strong impact on customer base. The way to strengthen customer loyalty is improving service facility and providing more and more sophisticated services. With the help of best promotional campaign they get help to establish root of their business at Manchester. It is also important in the context that the company is going to increase offices in different region. Peter and Harvey intended to use different ideas for their promotional activities and here we will see benefit of using sale force over other promotional tools. Customer loyalty is important for every company and also has highest rates of turnover. Due to high turnover rates many companies focus on entry level sales people but for being consultant of SPSL I will suggest to employ experiences employees as sales people to gain customer loyalty and retain customers. Now will talk about the procedure usually followed is customer call for plumbing service and operator gets all the information from customer. After that the operators checks plumbers schedule and in form customer the name of plumber coming to provide the service. In Manchester office SPSL has to provide new facilities to its customer like operator have to refer customer to the website where he can check complete information of that plumber along with his picture. Through reading the information about the plumber customer ensures the plumbers background and feels comfortable to assign the plumbing work of their home. 3. B2B versus B2C marketing This part of the report will highlight and analyze most significant difference between B2B and B2C marketing in the context of providing SPSL which require expanding its business under B2C. The obvious difference between B2B and B2C part of business is regarding to its promotions and advertising of SPSLs products and the buying decision of its customers. Business buyers of SPSL purchase their services for use in their companies and hence for them factors of interest are quality of product, its price and other economic aspects. Consumers buy the product and services for their personal use. SPSL has wide range of commercial organization industrial companies and large insurance companies as its client base. SPSL have visions of entering in the B2C sector. Unpremeditated purchasing is the characteristic of B2C markets in contras B2B are more planned and controlled. Marketing Mix: The major difference between B2B and B2C marketing has been commenced at this point along the supply chain with the marketing mix. Goal of the marketing mix is to get success on market concerned and it combine marketing approaches (Lancaster, Geoff; Massingham, Lester; Ashford, Ruth, 2001). The classification of approaches is popularized in four groups which are the four Ps and that are given below: Product It is most significant element of four Ps and makes good service and idea offered by SPSL. Under the context of B2C marketing the packaging, the styling of plumbing product, services provided by SPSL like repair, maintenance are significantly important. The B2C marketing is mostly talked when SPSL will leave the manufacturer and are on their way to the wholesaler. It requires that wholesaler should know whether the plumbing product and services provided by SPSL will find subsequently good outlet disposal to retailer or not. In that context characteristics got extreme importance are packaging and external look. On the other hand B2B marketing it is essential to have sufficient raw material stock and consistent quality. It is also significant for guaranteeing the reliability of final product that is product should be prefabricated along with the supply chain (Dibb, Sally; Simkin, Lyndon; Pride, William, 2005). Price: In the B2C business where SPSL want to enter every consumers buying the product have to pay the same price, where currently in B2B business which SPSL operating price may vary as per the customer. Because in B2B customers placing large orders or the customers negotiated with different term have to pay different price than other customers. In B2C business transaction, after selecting products they will instantly pay for their purchased items through different payment mechanism. B2B has complex business mechanism. Order has been placed and then delivery is arranged through agreed logistic channel. Customer get invoice which is settled in payment term. In B2C markets personal problems like being emotional and rational will occur (Higgins, Robert, 1977). But in B2B business process such problems tend to be more organizational and also rational way. SPSL is B2B organization and hence direct marketing is primarily of interest for distribution. Direct marketing indicates that product is available to customer through producer distribution. B2C organizations execute indirect marketing, which indicates that distribution is carried out through an intermediary. In B2C business product price increases and influences the supply chain by raising products value. Place: Place is associated with the distribution, SPSL is located in South London and will target the large number of client within the South London area through B2B marketing. Marketing mix incorporate two components and those are channel management and logistics management. Channel management operated through the process of operating through the contractual organization and setting up and that include various intermediate like wholesalers, agents, retailers etc. On the other hand logistic management provide products at fixed times and places. Along with the supply chain intermediates also exist and they want payment of their work. This includes suppliers and sub suppliers of raw materials. The raw materials are use for production of SPSLs products. As per the complexity of task and quantity intermediary margin grows. Promotion: For interacting with customers, middlemen and overall population SPSL uses various promotional. Key instrument of promotion is advertising through different media, sales promotion and personal selling. Currently the promotional tools SPSL using are through internet advertising by its website, advertising in local newspaper and significant promotion is word of mouth publicity. Up to now SPSL is working in B2B market but as it want to expand in B2C markets, it should be noted that advertising in B2B and B2C have difference due to larger or smaller markets. In order to increase sale and attract new customer sales promotion is best for both B2B and B2C markets (Bornsen, Korner, Florian, 2011). In B2C market SPSL can use sales promotion as pull promotion campaign. Concerning SPSL in B2C marketing the sales promotion would be performed is more content for the same price. Analysis of advantages and disadvantages for SPSL marketing its services to businesses and Consumer: Advantages: New target customer and market: For well known stages of SPSL life cycle, such as company owners developing new office of company in Manchester and this step is considered as way of significant organizational development. Currently the company has well image and reputation in the south London region. Hence its step of marketing services to business and consumers tends SPSL towards change. New technologies are used through B2B marketing which enables SPSL to increase its customer base and customer can use companys services from most of the regions. It will also impose pressure on buyers that they want to buy the product and services from SPSL due to its good reputation which increase the competitive advantage of buyer and SPSL too. It is important that suppliers have to be evaluated and benchmarked on continuous basis. Some companies evaluate a potential supplier for first few years before starting cooperation with them (Fonseka, Mohan; Tian, Gaoloang, 2011). In terms of B2C marketing, whole supply chain of SPSL wou ld be influenced due to the buying decision of consumer. Can get new target group which increase additional revenue: With the help of using marketing to business i.e. B2B sector SPSL can increase their contact. They can build contact to new target group which enable SPSL to pursue new opportunities of sales. The customers are get attracted by using B2B shop which having public catalog and hence more visitors also attracted with the help of search engines applied in online store. Revenues of SPSL would be expanded and obtained further with the help of advanced cross-selling and up-selling of related or additionally useful services and products. Long term customer loyalty: It is also assumed that customers in B2B services are more loyal than B2C services. Customers at B2B sector have commitment with the company; those customers are committed as supplier by contracts and agreements. This means in marketing to Business Company utilizes lower acquisition costs and can retain the long lasting customer relations. This loyalty and relationship with customer can be long lasted by offering customer oriented services and products. Disadvantages: Competition: Competition is considered as disadvantage for SPSL which is marketing its services in South London region to businesses running there and customers. Today every business faces tough competition from their rivals and same apply for the SPSL. Though SPSL running good business in its region and having good word of mouth publicity and loyal customer base, but it not going to be applied to its new office in Manchester. Due to the modern technologies market is become more global and accessible from every place and hence it increases competition. SPSL uses B2B marketing currently where competition is influenced through market structure at national level. In B2B marketing there is difference between monopolies in single region of a country and competing on national platform. It simply implies that SPSL can have monopoly in the South London area but other competitors are representing in the European market. In B2C market competition is tougher than B2B because competition is more directed tow ards the consumer. While marketing services to businesses SPSL have to build its contacts stronger than its competitor. The middlemen working with SPSL judge the company on various parameters like qualification of plumber, service providing time, availability of services on time and on demand, response at emergency and so on. For marketing to customer SPSL have to be more careful, they have to research the markets and create competitive advantage over its competitor. Long purchase decision time: In marketing to consumers the decision about purchasing have been taken by one or probably two decision makers and time required to confirm the purchase decision is less. In terms of B2B marketing set of factors are complicated as it involves multiple stakeholders in decision making process. The decision time for purchasing may be long for months. While marketing with businesses the sellers cannot depend on fast turnaround with new client. Conclusion: SPSL need to gain competitive advantage on its competitors because not only regional but also companies providing national services are competitors of SPSL. It is good step for SPSL that it opened new office in Manchester for its organizational development. The report provides how the company can use B2B and B2C marketing more effectively to perform well in its targeted market. Also it highlighted the advantages and disadvantages of using these marketing tools. Customer loyalty is key part of any business to become successful and hence report suggesting way to achieve customer loyalty. It also talks about how sale force will help new office at Manchester to attract customer and increase sales. It is beneficial to recruit experienced sales people than inexperienced one because they will increase the companys performance in short time period. The market is fragmented and is also made up of large number of small and medium sized enterprise having in different services and generally poor reputation. SPSL located in South London region have competition with the local services provider as well as with the companies having national networks. However, SPSL prides itself on its ability to compete with other firms through its excellent customer service and fast emergency response. Reference List: Anderson, James C., and Narus, James A. (2004)Business Market Management: Understanding, Creating, and Delivering Value, 2nd Edition, 2004,Pearson Education, Inc. Business Marketing Association (2003) "Marketing Reality Survey" Dwyer, F. Robert, Tanner, John F. (2006)Business Marketing: Connecting Strategy, Relationships, and Learning, 3rd Edition, McGraw-Hill/Irwin Greco, John A. Jr., (2005) "Past indicates promising future for b-to-b direct;BtoB magazine, June 13, 2005 Hutt, Michael D., Speh, Thomas W. 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